Hebert Candies Selects BrandFocus
as Agency of Record
Wellesley agency guides 93-year old New England chocolatier through complete rebranding
NOVEMBER 15TH, 2010 – BrandFocus, a full-service brand communcations firm specializing in strategic branding and design communications, today announced that Hebert Candies has named the firm as their agency of record. Hebert Candies is a New England-based manufacturer of premium chocolates since 1917.
BrandFocus’ charter is a comprehensive rebranding of the 93-year old chocolatier, whose company headquarters, manufacturing facility and retail store, also known as the “Candy Mansion,” are located in Shrewsbury, MA. The rebranding effort entails strategic planning, consumer research, and brand strategy and execution, complete with a refreshed logo, newly designed product packaging and product catalog, and a new retail website in Q1 2011.
“As we embarked on this rebranding project, our goals were to create a consistent, clean brand image across all our products, and a fresh contemporary look that would attract customers to Hebert Candies,” said Rick Steele, chairman, Hebert Confections. “BrandFocus really understands branding. Their rigorous approach, in-depth knowledge of branding, and creative expertise are perfect attributes for rebranding consumer products. They literally took us under their wing and guided us through the entire process. They had the foresight to see how everything would fit under the new brand umbrella.”
“Hebert Candies has enjoyed a loyal following for its candy offerings since Frederick Hebert founded the company almost a century ago,” said Tom Davis, founder and creative director, BrandFocus. “Our challenge is to take the company’s already-impressive reputation and increase recognition of its premium chocolate products throughout New England and beyond.” .
Headquartered in Wellesley, MA, BrandFocus is a full-service brand communications firm that helps clients identify and maximize on their unique positioning through strategic branding and design communications. BrandFocus provides extensive counsel on local, regional and national brands in consumer, financial, health care, information technology and business-to-business segments. BrandFocus’ current clients include Cambridge Associates, Phillips Screw Company, Medical Action Industries, and Kobren Insight Management.