Strategic Planning

Truly great brands—ones that thrive and grow—are strategically sound and demonstrate consistency thoughout all marketing communications and customer touch points. Understanding what insights and information contribute most to strong brand positioning is critical and one of our strengths at BrandFocus.

Our experienced client management partners regularly implement a wide array of quantitative and qualitative research activities, conduct extensive executive interviews, monitor marketwide competitive challenges, and much more. All in an effort to know exactly how to help our clients capitalize on strategic opportunities.

Whether your company needs help in better understanding target audiences or authoring a comprehensive marketing plan, BrandFocus can deliver the expertise you need to succeed.

Corporate Communications

Most companies today are shifting an increasingly larger share of their marketing dollars to support online activities. But this budgetary diversion has not resulted in the near obsolescence of printed communications that the pundits predicted.

At BrandFocus, most of our clients have a considerable appetite for printed materials of virtually every size, shape, and description; thank you.

Stemming from our work with some of New England's biggest and best consumer products, technology, and financial services firms, we can modestly claim to have pretty much seen—and created—it all. Award-winning brochures, catalogs, and stationery systems. Exhaustive merchandising, direct mail, and customer education materials. Eye-catching packaging design and point-of-purchase displays.

If your company relies on effective, printed consumer or B2B communications, then rely on BrandFocus to deliver your story with substance and in style.

Brand Identity

Amercian Corporate Identity and other prominent branding publications have featured the work of BrandFocus—or our creative partners—since the early 1990s. The prestigious ReBrand 100^_® Global Awards (www.rebrand.com) has honored our work three times. Work that includes original corporate and product names, as well as their distinctive graphic brand identites. 

The process of developing enduring, memorable brands requires equal measures of unfettered creativity and painstaking discipline. We adhere to four guidling principles to shape our decision making along the path to a final design.

     -- The design must exalt the company's central business concept;
     -- The design must work effectively at any size;
     -- The design must work effectively in black and white;
     -- The design must work effectively in today's electronic media.

Creating color and typographic graphic standards and applying the new brand to a wide range of printed and electonic business stationery applications round out the work we do in this area for most clients.

Web and Interactive

Creation and implementation of web sites and interactive communications is central to most of our clients' needs. Recognizing the growing demand for effective online marketing, we have strengthened our expertise in this area considerably through our partnership with Steve Controneo at SAC Design.

At BrandFocus, most client engagements typically include two distinct phases and two distinct—yet integrated—sources of expertise.

In most cases, our BrandFocus creative and account management teams collaborate with our clients to understand target audiences, determine optimal site content, navigation, and overall brand design. The process begins with development of a comprehensive site map and ends—many, many revisions later—with final designs and copy.

Once ready for coding, programming, and the vast array of technical implementation skills necessary, our expert develoment partners step in and assume the responsibility of bringing our every desire to life. BlackFin Media and Neptune Web are our go-to technical partners. And we can provide a long list of satisfied clients that will be more than eager to tell you how pleased they were with the final product.

Advertising

The ad agency world was the extended training room and proving ground for most BrandFocus team members.

It's where we first worked on some of the biggest brands in the region, the country, the world. It's where our creative team learned the importance of art and copy working together as one—which even today sets us apart from so many design firms. And it's where we all began to shape our understanding of effective communications and our knowledge of successful brands.

Our expertise at BrandFocus encompasses print, outdoor, radio, television and online advertising. Advertising, we might add, that generates results and—on more than one occassion—has won its share of industry creative awards.

Direct Marketing

For clients requiring expert direct marketing, BrandFocus has plenty to offer. Starting with a few carefully chosen specialists that have all of the credentials you'd expect from the most respected direct marketing shops around.

Our expertise includes both printed direct mail packages and online direct programs. List acquisition and complete fulfillment capabilities can be seamlessly provided through our extended vendor partner network.

You say it's results you're looking for? Just give us a call. We've got plenty of success stories to share.

Trade Shows

Trade show attendance is an important aspect of many successful companies' marketing and public relations strategy.

Our experience in support of such clients ranges from creation of booth graphics and collateral support materials to innovative, traffic generating room-drops to the co-design of custom 10 ft and 20 ft booths.

We understand that show dates never change and, therefore, the need to deliver quality marketing materials on-time and on-budget is paramount accordingly.

Media Planning and Buying

Our ability to create powerful advertising campaigns goes hand-in-hand with our ability to provide expert media planning, negotiating and buying services. The result is almost always a more effective, and cost effective, advertising program.

We've worked with several media planning and buying companies. But few deliver the level of expertise, diverse market knowledge, and passion delivered by Bruce Mittman and his team at Mittcom.

Research

Research is an important information source for most client engagements. At the most basic level, it's imperative for our account management and creative teams to get smart on any and every piece of research our clients can provide. From business and marketing plans to external research the company may have commissioned.

But when our collective needs for more comprehensive or custom research is necessary, BrandFocus is prepared to lead and manage that process. With firms we've partnered with for many years.

Public Relations

Though not one of our core services, BrandFocus maintains strong relationships with several area firms that have produced some outstanding results for our mutual clients. When the needs arises, we work carefully with each client to orchestrate the right personality and service mix to fit their unique needs.